Citeman Network Article Repository

Management Problems of Today and Further
Organization Behaviour Research
Marketing as a Concept

Management Problems of Today and Further

Posted: 31 Jul 2012 11:18 PM PDT

The academic field of organizational behaviour has been around for about a half century. However, as the accompanying OB in Action: Some Things Never Really Change clearly indicates, problems facing managers of human organizations have been around since the beginning of civilization. Embedded in the case are many topics covered, for example, charismatic leadership, management [...]

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Organization Behaviour Research

Posted: 31 Jul 2012 11:17 PM PDT

The understanding and effective application of organizational behaviour depends on a rigorous research methodology. The search for the truth of why people behave the way they do is a very delicate and complex process. In fact, the problems are so great that many scholars, chiefly from the physical and engineering sciences, argue that there can [...]

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Marketing as a Concept

Posted: 31 Jul 2012 11:12 PM PDT

Marketing means, understanding and responding to customer needs. The concept of marketing is essentially, a concept of customer orientation. For a long time it has been preached by all, Mahatma Gandhi said that the customer is king. What this implies is that products /services are brought not merely because of their quality, packaging or brand [...]